Social media can be an amazing tool for companies, especially small ones. Smaller businesses have an even better edge than larger ones because they have an opportunity to get personal with their customers. Social media is not just about a free advertising space, but it is also about engaging your customers in conversation about your product or service and creating real conversation with them. So many companies are wasting their time trying to treat social media as just another advertising space, like a billboard or television commercial. So why does social media suck for companies? Read Adam Helweh’s article: http://www.socialmediaexplorer.com/social-media-marketing/social-media-sucks-for-businesses-and-heres-why/
So we know social media can help fuel movements. The “Arab Spring” and “Occupy Wall Street” are movements that lived and breathed in social media, until it had enough fuel to drive people to the streets. They came in large numbers (and sometimes small ones), but with a message of equality for people, down with the control that the wealthiest people have over their countries and up with the ability of the less wealthy to control their own destiny. So does social media have a place in the aftermath of movements, whether forced by another country or their own people? Check out the new social media movement in Iraq, as the country fights to stay peaceful and build a new government: http://mashable.com/2012/05/13/iraqi-reality-tv/
We all continue to hope that social media can continue to make an impact on movements, whether they are a fight for equality or to understand other cultures in a movement towards peace. While countries, citizens, and other companies are utilizing this tool to create change on a large scale – what do you think social media could do for you?
What is Socialize Marketing?
We are a social media management company. We focus on small, local businesses and help them build their presence in the social media world! By stretching advertising dollars by using these “free spaces,” a small business can make a serious advertising impact. Create discussions about your products and services, poll your customers, be able to keep track of who your customers are, and build that extremely important customer relationship.